Acura Auto Season 2013

To help reinforce Acura’s positioning as a smart luxury brand, Multiple International partner Spinifex developed a brand video for the auto season. Featured on a floor-to-ceiling screen set within the Acura stand, the piece was intended to showcase each of the seven Acura models and reflect their individual positioning and distinct target markets.
The creative employed a gallery style approach designed to showcase the luxury design aesthetics of each individual vehicle.
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