Audi Projection

Audi launched the new A3 during Sydney’s Vivid Festival 2013 and asked Multiple International partner Spinifex to bring the car to life on the heritage listed walls of the Sugar Stores building.
A collision of art and technology saw a kaleidoscopic projection beguile Vivid visitors, drawing thousands behind the Overseas Passenger Terminal. Audi activated the space with promotion staff and display vehicles to further capitalize on the bustling streets. This was a marketing coup tied to a spectacle of epic proportion.
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