Lexus Auto Season 2013

The time honored legacy of Lexus was brought to life at the Detroit Auto Show in January 2013 with an illuminating video motif.
Multiple International partner Spinifex worked with the Lexus team to magnify key features of the vehicles to impress upon auto show visitors. The mesmerizing scale of the 25 meter screen further enhanced the captivating presence and beauty of the Lexus brand.
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