Magnum Ice Cream

Multiple International partner Spinifex pioneered the first facial tracking app in Australia to bring Magnum a mouth-watering user experience.

A kiosk in a prime CBD location encouraged engagers to stand in front of the screen, allowing our tracking technology to map their facial features.
A giant Magnum appeared on the screen tempting users to 'take a bite'. Tracking the user’s mouth we watch the Magnum being devoured, one bite at a time. This was all captured on camera so engagers were able to view and share the experience.
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