Scion Auto Season 2013

The youth-oriented Scion brand created an immersive brand experience to reinforce their ‘what moves you’ messaging and showcase each of the brand’s vehicles. Multiple International partner Spinifex created six sets of original video content for each of the brand models, featuring a highly stylized, playful, urban treatment.
Both the cars and environments were built entirely in 3D and, to humanize the message, key talent including musicians, urban performers and sportspeople were shot on green screen and seamlessly composited into the full CGI environments.
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